Luminous Facial Serum

29 reviews
An ultra-hydrating facial serum with hyaluronic acid and stem cell technology for powerful anti-aging results. Firmer, brighter, younger looking skin.
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Features & Benefits

Give your skin a hydration boost, with this advanced facial serum that does more than just moisturize. 

Luminous Facial Serum refines, clarifies, and brightens skin texture to visibly reduce the appearance of age spots, discoloration and imperfections. Uniquely formulated to provide intense hydration, it combines hyaluronic acid and biomimetic peptides with the latest in stem cell technology to penetrate skin, leaving it softer, tighter and firmer.

In a four week independent clinical trial, Kanapa™ Luminous Facial Serum was shown to increase skin hydration by as much as 26.5%!

Our facial serum has a light fragrance of plum and vanilla blossom derived from natural, essential oils. Add this secret weapon to your skincare arsenal for brighter, more radiant skin.

Luminous Facial Serum Benefits:

  • Intensely hydrates skin
  • Improves skin tone and texture
  • Minimizes discoloration caused by hormones, acne scars, sun spots, and rosacea
  • Whitening properties encourage brighter, more radiant skin
  • Deeply penetrates the skin, leaving it softer, tighter and plumper

Luminous Facial Serum has been dermatologically tested and is suitable for every skin type including sensitive skin. It does not contain Hydroquinone or any harmful chemicals including BPA, Bisphenol compounds, parabens, or mineral oil, and is cruelty-free.

Use one or two pumps. Pat onto cleansed face both morning and night. Moisturize after use.

Suitable for all skin types.

Combines well with our Foaming Facial Cleanser, Ultra-Light Sheer Day and Night Cream and Soothing Eye Contour Cream.

If you have any questions, please contact us at

Swertia Chirata Extract (SWT-7 H)

The latest in self-regenerative skin rejuvenation technology, this innovative ingredient from Indian Gentian leaves has been specially formulated to encourage skin cell growth, thickening and strengthening the epidermis for younger, firmer skin.


Swertia Chirata Extract | Before


Swertia Chirata Extract | After


This 100% natural skin tightener is an optimized blend of a hydrolysed biopolymer and sustainably produced acacia gum. Its unique formula firms and tones the skin, visibly decreasing wrinkle depth.


Easyliance | Before


Easyliance | After

Ascorbic Acid 2-Glucoside (AA2G™)

A unique, stabilized form of vitamin C, this triple action ingredient works to brighten the skin, enhance collagen synthesis and reduce redness.

Hydrolysed hyaluronic acid (Primalhyal 50)

Primalhyal 50 is a low molecular weight hyaluronic acid derived from wheat. It supports the skin’s moisture levels, penetrating deep beneath the surface for a plumper, radiant and more youthful appearance.


A powerful active ingredient that reduces melanin, hyperpigmentation and discoloration on skin, improves skin tone and texture, controls free radicals and minimizes pore size. 


How do you use a serum to get the best results?

Less is more when it comes to our Luminous Facial Serum. It is best to use just a few drops of serum on clean, warmed skin as this enables the active ingredients to penetrate more effectively. A moisturizer should be applied after the serum; allowing a couple of minutes for the serum to be fully absorbed.


  • Apply a warm moist towel to the face to gently open pores and leave the skin slightly moist.
  • Apply tiny dots of serum all over the face and then blend lightly and quickly all over.
  • Use short, light but firm strokes to apply the serum.  Do not stretch, pull or rub the skin.
  • Feeling a tingling sensation when applying the serum is normal and a sign that the active ingredients are penetrating into the dermis - where they need to be to achieve the best results.  

Only when the serum has absorbed, should you apply your moisturizer. We recommend waiting 5-10 minutes before applying foundation and any other makeup.

What is a face serum?

Serums are lighter in texture than moisturizers. They also have a higher level of active ingredients. Kanapa™ Luminous Facial Serum is highly concentrated and active. This means that it needs to be applied at the beginning of your skincare regime to freshly cleansed skin. This helps to ensure that the active ingredients can most effectively penetrate the skin.

Why use Kanapa™ Luminous Facial Serum?

Kanapa™ Luminous Facial Serum is a specialist product. It is formulated to address specific skin concerns such as wrinkles, age spots and discolorations.  It may also help to firm the skin, improving its texture and tone.  It is able to address needs that a moisturizer cannot.

Unlike many generic face creams which contain only 5-10% active ingredients, our serum contains a higher concentration of active ingredients (up to 70% in some cases) for faster and more noticeable results.

Why do you need to use a moisturizer after a serum?

Most serums are water-based and do not contain oils or moisturizing ingredients that prevent moisture evaporating from the skin. This is why serums are best used in combination with a moisturizer, to provide hydration for the skin if this is needed. The molecular structure of a serum is smaller than that of a moisturizer, meaning that it can penetrate more deeply into the skin.  Applying a moisturizer following this helps to provide additional nourishment to the skin and protects it from the elements throughout the course of the day.

We recommend using either our Nourishing Day Cream or Ultra-Light Sheer Day & Night Cream after applying the Luminous Facial Serum.

What are the key ingredients of the Luminous Facial Serum?

Our Luminous Facial Serum is dermatologically tested and contains more active ingredients than most serums on the market. All our active ingredients have been tested and proven to refine skin texture and reduce the appearance of age spots and imperfections.  Some of the key ingredients include:

1. Brightenyl - A powerful active ingredient that reduces melanin, hyperpigmentation and discoloration on skin, improves skin tone and texture, controls free radicals and minimizes pore size.

2. Swertia Chirata Extract (SWT-7 H)Swertia Chirata Extract is the latest in self-regenerative stem cell technology, this innovative ingredient from Indian gentian leaves has been formulated to help regenerate and thicken the skin. It is proven to reduce the appearance of vertical wrinkles around the lip by 19%, and lipstick migration by 50% in as little as 28 days.

3. Ascorbic Acid 2-Glucoside (AA2G™) – This triple action ingredient (AA2G™) is derived from vitamin C, which helps to brighten the skin while also enhancing collagen synthesis and reducing redness on the surface of the skin through its ability to combat free radical damage.

4. Hydrolysed hyaluronic acid (Primalhyal 50)Primalhyal 50 is a low molecular weight hyaluronic acid which helps the skin retain moisture from the uppermost layers right down to the dermis. It helps to reduce roughness by up to 66% in 29 days (in vivo test) and also has a plumping effect on wrinkles and fine lines.

5. Easyliance – This 100% natural skin tightener is an optimized blend of a hydrolysed biopolymer and sustainably produced acacia gum. Easyliance is a new cosmetic active that helps to tighten and tone the skin on application, leading to a visible and immediate decrease of wrinkle depth.

How long will the Luminous Facial Serum last for?

The Luminous Facial Serum (30mls) will last for about forty days when used twice daily, with an application of two 'squirts' on each occasion.

Is it okay for me to use the Luminous Facial Serum if I have eczema or very sensitive skin?

The liquid or gel-like consistency of the Luminous Facial Serum may be unsuitable for people with very sensitive or chronic skin conditions such as eczema or rosacea, which cause the skin barrier to become weakened. A serum may penetrate the skin too quickly and deeply and could cause irritation. We suggest testing the product on a very small area of skin before applying it to the face, such as the back of the wrist. If no adverse effects are noted, you may then apply to the face, monitoring any changes to the skin carefully.

Do you test Kanapa™ skincare or supplements on animals?

Xtend-Life Natural Products does not conduct or commission animal testing on raw materials or finished products in any phase of development. We do not test on animals under any circumstances. We are deeply committed to respecting animal life and wellbeing, as well as our environment.

See all related FAQs here.

Customer Reviews
4.8 Based on 29 Reviews
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Filter Reviews:
Courtney F.
New Zealand
Can't Live Without

I am 24 years old and have combination skin. I have also prided myself on having a solid skincare routine and make sure I have a quality serum as this is crucial for hydrating and penetrating deeper into the skin (bye-bye wrinkles). I have tried many skincare brands from high end (Chanel) to the supermarket, but I'm sold on Xtend-Life. What I love about Xtend-Life's Luminous Facial Serum, is that it is natural, cruelty-free, clinically proven, but most importantly, it delivers the results. I find it leaves my skin looking softer, tighter and firmer.

Vera P.
Feels Amazing

I am using the Luminous Facial Serum for some time now, and it is one of my favorite facial products. It is absorbing very quickly while nicely tightening my skin so moisturizing can be applied almost right away. I have combination skin and feels very gentle and simply amazing.

Randi G.

I have been using the Luminous Facial Serum since it was introduced. I just turned 67 and my skin looks great. It’s hydrated and the lines around my mouth, eyes and forehead have been minimized. I love the whole skincare line. My esthetician asked what I was using. She told me my skin hasn’t aged in the last 10 years! I told her about Xtendlife.

Michele H.
Luminous Facial Serum

I'm always a little reluctant to try new products. Goodness only knows how much money I've spent on skincare ranges that make grand promises and never deliver. I had already been a user of several of the Xtend-Life supplements for a number of years and been very happy with the results, so it was based on that level of trust in the company that I decided to give their skincare range a try. Unfortunately, my 57-year-old face did not return to its former 20-year-old glory, but that is the stuff of fairy tales. But I have seen very positive, real-world results. My skin has improved over time...not miraculously changed overnight. It is softer to the touch, and I am noticing that when I need to apply a foundation that I need less. In fact, I feel confident enough to not wear foundation all the time. My skincare routine is simpler and yet is more effective than ever. And a small amount goes a long way.


I love this serum it makes my skin feel good and I like the natural ingredients that are in it. It's a great product.

Luminous Facial Serum

Luminous Facial Serum

Size: 30ml / 1oz | lightly scented
Size: 30ml / 1oz | lightly scented

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