Kane is the eldest second son of Xtend-Life’s Chairman and Founder, Warren Matthews. He has extensive knowledge of the dietary supplement industry and has been part of Xtend-Life Natural Products since 2003.
Prior to his work with Xtend-Life, Kane was involved in the financial services industry. Kane is a Director of Xtend-Life, and has been deeply involved in the operations of Xtend-Life since 2013. He has also managed the ingredient sourcing and purchasing over this time. He also has a passion for educating consumers on the importance of quality ingredients.