You Spoke, We Listened

April 2014, Xtend-Life Expert

Summary

At Xtend-Life our website has got a new look in keeping with our principles and the same message, and it’s all thanks to you. We’ve made it more clear to our customers through our expanded content how our products can actually help you love life and live in a state of wellness. Our new-look website makes it easier for you to find the information and products that suit you and your lifestyle. The website is now accessible to readers at all levels, in a style and with copy that we hope everyone can relate to and understand.

At Xtend-Life our website has got a new look in keeping with our principles and the same message, and it’s all thanks to you.

We’ve made it more clear to our customers through our expanded content how our products can actually help you love life and live in a state of wellness. Our new-look website makes it easier for you to find the information and products that suit you and your lifestyle. The website is now accessible to readers at all levels, in a style and with copy that we hope everyone can relate to and understand.

We’ve also added products or changed names based on information we’ve gleaned  about how you, our customers, use our products, and what factors are most important to you when it comes to your health.

Customer feedback is at the heart of our company, and has been one of the most vital aspects of our journey. In response to that feedback, we’ve revamped our website to not only give you more information, but also to make it easier to find.

We hope our changes make it easier for everyone to experience improved health and vitality, a few daily supplements at a time.

Premium products + Extensive Research = Trust

Many of the supplements found on supermarket shelves are synthetic, not natural, which means they’re often processed cheaper using versions of the active ingredients that aren’t effective and ultimately reduce the product’s overall efficacy.  Often these are overloaded with cheap vitamins, while missing many of the most important nutrients.

Our mission goes against the grain – quality plays the starring role when we’re creating a product, not cost. So while you can find cheaper supplements available somewhere else, you won’t find a better product manufactured with more care on the market today, and we don’t think you will find better value for money.

Each ingredient in each supplement is painstakingly reviewed and tested, even as we stay on top of new research. As new clinical studies and research come to light, we remain on lookout, and continue to enhance and fine-tune our formulations to ensure that you’re getting the best ingredients possible, with each and every Xtend-Life product.

Our steps may be more expensive, but quality is important to us, and if we’re not making the best possible products available to you, our valuable customers, we would not be achieving our objective.

We believe that should be the backbone of all businesses. Our premium quality products are built on a solid foundation of research because these two aspects form the basis of the long-standing trusting relationships we have with thousands of our customers.

Sophisticated State-Of-The-Art Delivery Systems

At Xtend-Life we use the best available ingredients because our bodies respond better to the good stuff.

And while some other supplement companies aim for good quality products, they then pack those ingredients into formulas with little thought about what happens after that product is swallowed.

We’ve researched not only how each ingredient interacts with each other –but also how each key ingredient is absorbed by the body.

Some of our supplements have an enteric coating that protects the key nutrients from damage from stomach acid, so they can safely travel through the stomach into to upper intestine, where they are better absorbed. Those that are better released through the stomach are provided with non-enteric coated tablets or capsules, while our fish oils are in a soft gel capsule for the best results.

Many supplement makers don’t think much about the delivery system of their product or simply cannot provide the same level of sophisticated delivery systems as we can, so often, the nutrients and ingredients in their supplements are damaged before they can be absorbed, rendering them of little use.

Enjoy the journey and turn back time

Most of us take supplements to improve our health, slow down the clock and unlock the secrets of looking and feeling younger.

We at Xtend-Life believe that with the right balance – a healthy mix of diet, exercise, low-stress living and limited environmental toxins - a lifespan of over 100 years is very possible for many people.

With this in mind, we’ve compiled a line of supplements and skin care products that accentuate our own healthy lifestyles while addressing the key reasons why we don’t look and feel our best.

Our products help target the top four reasons why we’re aging at our current pace, including:

  • Free radicals. Both our supplements and skin care products offer antioxidants that target these free radicals, reducing their ability to create an environment where oxidation and damage can occur.
  • Glycation. This process involves the interaction between proteins and sugar, which tellingly results in Advanced Glycation End-products, or AGEs. These are revealed through wrinkled or sagging skin, as well as an added vulnerability to free radicals. Although antioxidants can defend against free radicals, only certain ingredients such as Carnosine – found in our Total Balance formulas – can help neutralize the reaction between protein and sugars.
  • Methylation.  This is a process of our bodies that essentially adds compounds to the molecules of our bodies to make them work properly. When the process fails – as it does with unhealthy aging – it creates a comfortable environment for ailments to manifest themselves. Our Total Balance includes the B Vitamins, B6, B12 and folic acid, along with Betain HCL and SAMe, each of which has been shown by researchers to support the methylation process.
  • Inflammation. Inflammation is the body’s attempt to heal itself, and is part of the immune response. Chronic inflammation, however, signals that’s something wrong and over time, inflammation ultimately be root cause of many ailments which tend to afflict us as we age. Xtend-Life’s Omega3/DHA Fish Oil supplements, which are a key part of our Core Wellness Activators, can support long term health in this area.

Our vision made more clear

We’ve always meant for our Core Wellness Activators - our Total BalanceKiwi-Klenz andOmega-3 fish oils - to be taken together. They’ve been designed to address the main aspects of wellness and work in conjunction with each other to support core health.

Our new site better reveals the secrets of good health we’ve unlocked over the course of our research, so readers understand why each element is an essential part of total wellness.

Our new site erases the esoteric and makes it accessible to everyone by reducing the cognitive load required to review our pages.

In addition to making information easier to find, we’ve also made that information easier to take in thanks to images, infographics and other design elements, so customers can better determine which of our supplement formulas are right for them.

Each day is a new day for better health

At Xtend-Life, we see each day as a chance to begin the lifelong journey of good health all over again.

We continue to improve ourselves, even as we continue offering better products and information that can help you transform your life, too.

We’ve always been thrilled to share everything good we know about our supplements and the good-for-you ingredients that go into those supplements.

But our website is more than just hype. We offer critical information about how we research our products, ensuring that you know why each ingredient is part of our supplement line and why it’s important to your good health. 

By having a foundation of information available, you’ll understand why our product line is right for you and your health.

Thanks for helping make us better. Your good health is our reward. If you haven’t yet seen our new website, we invite to you spend some time going through our site and experience the new design for yourself.

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