The Best Guide to Omega-3 Benefits, Efficacy and Supplementation
(Also available as a 1Mb PDF file)
Omega-3 oil, a type of polyunsaturated fat, has
been studied extensively by the scientific
community over the last few decades, growing
our knowledge of the health benefits of omega-3 essential fatty acids by leaps and
There is now a huge body of scientific
evidence backing the benefits of omega-3s and how they support a wide
range of healthy systemic functions
throughout the body.
This guide touches upon those benefits while
helping consumers to understand the efficacy
of omega-3 supplements.
2. Health Benefits
Most scientists and health
professionals agree that omega-3 fish oil provides an array of
health benefits supporting many
areas of the body. Some of the
benefits supported by large
studies or strong correlations
Heart Health Support
Daily omega-3 intake helps to support healthy
heart function and healthy circulation. It can
also support healthy blood pressure levels.
Scientific reviews have concluded that
omega-3 essential fatty acids support
healthy cholesterol levels and a
healthy cholesterol profile. Omega-3
from fish oil is also very effective for
supporting a healthy triglyceride level
in the blood.
“Omega-3 fatty acids
benefit heart health.
Whether you are in good
shape, at risk, or
-American Heart Association
Daily consumption of omega-3 can
also support healthy joint function.
Studies involving smaller test groups
have found 3 g of omega-3 per day
helped reduce joint discomfort and
supported improved joint mobility. These
benefits were more pronounced in
patients who had continued daily
intake of omega-3 for at least 12
Omega-3 fatty acids provide natural
oils that are essential in revitalizing dry
skin from within. Daily consumption of
omega-3 has also been shown to
improve the elasticity of skin, while
helping to keep hair and nails strong,
shiny and silky.
Omega-3 has been shown to support
the immune system and the body's
ability to maintain healthy inflammation
management, which is critical to an
effective immune response.
Studies show that the intake of
omega-3 fatty acids, especially DHA,
by mothers during pregnancy may
support a baby's immune system to
manage seasonal conditions and that
this may also provide long-term health
benefits to the child.
Fish oil can help to maintain a healthy
blood sugar level. The omega-3s also
help support the healthy function of the
liver and pancreas...supporting the
body's ability to manage metabolic
syndrome and overall organ function.
Intestinal Health Support
Fish oil supports the healthy function
of the digestive system, as well as
inflammation management and healthy
levels of gut flora in the intestine.
Memory & Concentration
Helps to support healthy memory
recall; omega-3 intake may help to
maintain neuron function and healthy
brain cell activity.
3. The Problem
Today, omega-3 alone is a multi-billion dollar industry where
a majority of brand owners treat fish oil as a commodity;
typically outsourcing production to the lowest bidder.
The lowest bidder is often a large scale contract manufacturer, who is able to
undercut the competition by manufacturing large quantities at the lowest possible
This situation often results in the minimum acceptance criteria (the lowest quality
ingredients allowed) becoming the product specification, especially considering the
fact that contract manufacturers have very low margins and depend on high
volume to begin with.
Some might think of it as a perfectly acceptable way of achieving “efficient”
production; after all, the brand owner profits, and the consumer gets a cheaper
product. On the other hand, a deeper look at how this process manifests itself in
the quality of a finished product often reveals some unpleasant facts.
Xtend-Life is one of very few brands based close to the pristine waters of New
Zealand, a country known to have some of the strictest standards in fisheries. Coupled with a fully owned manufacturing plant and logistical operations, we
realize how important each step is.
From sourcing raw materials to batch testing, production to packaging, storage to distribution
– we are careful to ensure that the full benefits identified by
the scientific community are delivered in the finished product. You don’t need to take our word for it. We’ll let independent
scientific testing provide the evidence.
If you are already consuming Omega-3 or intend to start a supplement regimen,
the information that follows can help you to form your own conclusions.
4. Startling Facts About The Industry
- Omega-3 was a US$1.2 billion industry in the USA in 2014 alone.
- In one study 30 best-selling Omega 3 products were tested, and 6 were found
to contain at least 30% less Omega-3 than the label claim.
- EPA and DHA levels varied between -25.3% to +32.7% as compared to what
was stated on labels.
- Non-softgel fish oil supplements contained far lower concentrations of EPA
and DHA content, likely due to the addition of inactive ingredients like fillers and
- 3 brands recorded 50% or greater of the allowable mercury content per
- 3 brands were penalized for failing to reveal the content of EPA and DHA on
their product labels.
All of these findings were limited to the top 30 best-sellers in
the market, which raises the question – how the thousands
of other products in the market would have compared.
4.1 Why Pharmaceutical Grade Fish Oil Is A Scam
What is “Pharmaceutical Grade Fish Oil”?
Pharmaceutical-grade fish oils are claimed to be the purest and most potent of the fish
oils available. Specifically, they are usually fish oils which are marketed as having:
- 80 to 90% total Omega-3 fatty acids (as opposed to around 30% Omega 3 in
many cheaper fish oils).
- High purity levels: the repeated molecular distillation required to achieve the
highly concentrated finished product is supposed to achieve a high level of
purity with almost all toxins and heavy metals, such as mercury removed.
- Exceptionally low levels of environmental toxins.
From the above, it may appear as if the term ‘pharmaceutical grade’ is an “Unofficial”
measure of fish oil quality.
This is really not true and here's why...
Unofficial fish oil quality – Official Marketing Nonsense
It is “unofficial” because “Pharmaceutical Grade Fish Oil” is neither an official FDA
term, nor a medical term. Critically, use of the term is also NO guarantee or
specification of any generally agreed quality or purity standard.
Sadly, this lack of any officially agreed quality and purity standards for
“Pharmaceutical Grade” Fish Oil encourages dubious marketing claims.
While we know that there is no agreed standard, fish oil is certainly being sold
claiming to be ‘Pharmaceutical grade’.
So the real question is NOT whether or not the term “Pharmaceutical Grade fish oil”
exists, but rather, does it mean anything?
4.2 How To Choose The Best Fish Oil
For any fish oil, you need to ask whether the fish oil satisfactorily addresses these key
quality metrics, and has independent verification of:
1. Form of the oil and the DHA/EPA Ratio
4. Value for Money
We'll discuss purity and freshness in much more detail later in this guide (as well as how our fish oil stacks up)...but for now, let's look at the DHA/EPA Ratio and Value for Money.
Most fish oil products, including most of those claiming to be “Pharmaceutical Grade”, are EPA dominant, containing at least 50% more EPA than DHA.
We suggest that this is an inappropriate ratio. That’s because there is now good quality research showing that higher levels of DHA relative to EPA may lead to the greatest health benefits, particularly with regard to supporting brain, heart, blood sugar and joint heath.
Just look at a healthy mother’s breast milk. You’ll likely find much more DHA than EPA. Nature designed it that way because DHA is the real healer and caregiver.
In addition, it is difficult for the body to convert EPA to DHA because it has to add two carbon bonds. On the other hand the body only has to 'drop off' two carbon bonds from DHA to create EPA.
Given these facts about the superiority of DHA, why do you think many fish oil manufacturers aren’t increasing the DHA levels relative to EPA?
Simple! It’s more expensive and EPA is easier to concentrate. As you know, many companies are notorious for cutting corners to fatten their wallets, rather than providing you with the very best products.
Courtesy of our unique blend, we are also able to retain an excellent ratio of DHA to EPA, and well as Omega 6, Omega 9 and DPA in our fish oils. We believe that these provide additional health benefits, which include supporting your body’s ability to maintain healthy inflammation management.
Value For Money
According to many fish oil marketers, including those using the term ‘Pharmaceutical Grade’, when you are using highly concentrated fish oil (with a high level of omega-3 in it) you need less of it, and therefore, any extra cost is negligible over time.
Is that true?
Do a search for Pharmaceutical grade fish oils and have a look at the cost. This ranges hugely from US$15 for a month’s supply to US$159 - US$520 per month (dependent on Insurance cover) for Lovaza, which is a prescription grade fish oil.
With Xtend-Life, our fish oils range in price from US$17.95 - US$27.95 per month. For US$27.95 for our Omega 3/QH Ultra Fish Oil you are also getting genuine Kaneka Ubiquinol, as well as antioxidant rich lycopene and astaxanthin. The closest comparison we are aware of is Dr Al Sears Primal Force which sells for $49.95.
The extra cost of our Omega 3/QH Ultra, over the cost the cost of our Omega 3 Premium is just US$7.00 per month. This is before any loyalty or shipping discount. So before our discounts and shipping benefits you can get the same amount of Ubiquinol for US$7, which represents unbeatable value relative to any other product on the market.
Xtend-Life is committed to ensuring that all of our Omega 3 fish oil supplements represent excellent value for money and your health! Our Omega 3/QH Ultra is probably the best and most economical way in which to purchase CoQ10, particularly in the form of genuine Kaneka Ubiquinol.
Why We Believe Xtend-Life Omega 3 Fish Oil Is The Best In The World
While the prescription grade fish oils are undoubtedly of a high standard, in many cases…yes, the term ‘pharmaceutical grade fish oil' is a marketing gimmick…because many of the products being sold with this description appear to be of poor quality (purity, freshness, form, and a far less than ideal DHA:EPA ratio). Very few of the oils sold as ‘pharmaceutical grade’ have any evidence to support the value proposition!
In contrast, Xtend-Life fish oils meet – and exceed independent quality standards.
We regard our fish oil as the best in the world. However we would like to give you facts to prove this...starting with efficacy and how we stack up.
5. Determining Efficacy
Fish oil is packed with a variety of beneficial nutrients including omega-3 essential fatty acids (EFAs) ranging in complexity and functional properties. The human body cannot produce these omega-3 EFAs on its own. They need to be introduced to the body through food and dietary supplements known to contain high levels of omega-3.
In order to determine the effectiveness of your chosen fish oil, we recommend evaluating the following topics. The next section “How do we stack up?” uses our products as a basis to show concrete examples of how these tests can be interpreted and analyzed.
Healthy Inflammation Management
One of the key properties of high quality omega-3 is its ability to support healthy inflammation management in our bodies. It is important that these properties are not compromised and that this is confirmed with independent laboratory testing. Please refer to our own example in the next section to understand how it is measured and what healthy inflammation management really means.
Fish oil must be in a form that is as natural as possible to ensure that it is bio-available (easily absorbed and utilized by the human digestive system). Marketability is an important consideration for many brand owners – but some cross the line with false or questionable claims. It is important to understand what bio-availability is and how it works. We’ve provided our formulation in the next section for a clear understanding of why this is such an important factor.
High Quality Omega-3 and DHA
A premium quality fish oil supplement must be reasonably high in omega-3 with the dominant essential fatty acid being DHA.
Purity and Source
In most cases, the presence of hazardous pollutants, rancidity or lack of beneficial properties can be traced back to the source – the fish, and the production processes.
It is important that the manufacturer is directly involved in this process and maintains transparency in relation to the source of fish and the production processes employed.
This means low oxidation levels; once again with cold, hard evidence to back-up such claims.
It is also important to understand the choice of packaging and the ingredients that some manufacturers use to mask the real quality of their products.
Again, we’ve used our own product as an example of how consumers can use this knowledge to make a good purchasing decision.
6. How do we stack-up?
Examples of verification methods
Xtend-Life’s Omega 3/DHA Fish Oil products always meet and exceed the standards of purity and efficacy required by regulatory authorities and industry organizations. We provide full details in the following pages, and we publish complete CoA’s (Certificates of Analysis) for every batch of product.
6.1 Healthy Inflammation Management
Did you know that inflammation is a normal process that occurs in the body at all times? Despite its bad reputation, inflammation needs to get the credit it deserves.
It basically refers to the process of the immune system responding to an area in the body that needs repair. It could be a slight bump to your elbow, stubbing your big toe, inhaling pollen, developing a sore throat or cold etc...the list is very long.
In fact, without inflammation, we’d all be dead in a matter of hours. You see, the whole process of inflammation can be compared to a battlefield whereby the immune system’s ‘army’, namely the white blood cells, etc. ‘attack’ the damaged area or part of the body where a foreign object (such as an allergen, or bacteria etc.) has entered.
This is often referred to as the “up-phase” of the inflammation process.
Thereafter, as with any battlefield or fight, someone has to clean up the mess. This is the “down-phase” of the inflammation process. Macrophages and other cells associated with the immune system’s response “unit” clean up the area to bring it back to a healthy state.
This full cycle of inflammation is called immunomodulation and this refers to the overall inflammatory management process that the immune system is responsible for.
Poor lifestyle choices and anti-inflammatory drugs mess up this inflammatory management process!
Your immune system’s immunomodulation cycle is quite a delicate process, and if you constantly overload this immune response, you will likely cause an imbalance in the overall inflammatory management process...leading to chronic inflammation whereby the body is either over-attacking the area of concern or taking too long to repair and bring it back to balance.
Overloading can be in the form of poor lifestyle choices such as eating junk food, smoking...even poor posture and sitting at your desk over time can induce chronic inflammation to some degree.
Some people will resort to anti-inflammatory drugs to solve the problem but in fact, this actually makes the problem worse! Remember, you want to make the inflammation process efficient and complete, not suppress it altogether!
You need inflammation to occur in order to help the body repair and heal itself. Therefore, it makes sense to support the immune system and its inflammatory management process as much as possible.
Fish oil helps maintain immunomodulation and supports the body’s immune system to ensure the inflammatory management process is as efficient as possible.
So, when assessing how ‘natural’ fish oil is, it is important to know about the different forms currently available on the market.
Ethyl Esters vs. Triglyceride
The human digestive system is among the most efficient power plants known to man. In essence, our digestive system has the ability to extract a staggering variety of fuels from an equally large variety of food sources.
For all of this to work as intended, we need to identify what our system readily recognizes and uses from hundreds of thousands of years of dietary habits and evolution. A little more scientific way of describing it - food particles that our digestive system is familiar with and able to utilize are said to be bio-available to the body.
Bio-availability is influenced by the molecular shape of fatty acids, sugars, proteins, and other nutrients that are easily absorbed by the body.
When it comes to fish oil, the benefits associated with it can only start taking effect once the body has absorbed the nutrients contained within it. The more natural the molecular structure the better.
6.2.1 Regular fish oil comes in a triglyceride form. This is the oil that you get when you ‘squeeze’ the fish and extract the natural oil from it. The downside is that it usually has low overall omega-3 content because it is not concentrated and generally has high levels of contaminants such as heavy metals (mercury), PCB’s and dioxins etc.
6.2.2 Ethyl ester oil occurs when you take natural triglyceride oil and concentrate it using a process called molecular distillation. This process is also very effective at eliminating contaminants. However, the concentration process cannot take place until the fish oil is converted from natural triglycerides into ethyl esters. The ester form is still in a semi-natural state because it is the result of a process that naturally occurs in the body to allow for bio-availability. It is common to double, triple or even quadruple the omega-3 content of fish oil using this concentration process.
6.2.3 Synthetic triglyceride oil is another form of fish oil that is very common and it is often marketed as ‘natural’ when in fact it is not natural. It is a triglyceride, but it is not a natural triglyceride. It is produced after concentration. As mentioned above, the natural triglycerides are converted to ethyl esters for concentration. This is perfectly acceptable. However, some manufacturers then re-convert the esters back into triglycerides – a synthetic form which occurs as a result of this re-conversion process.
The original position of the triglyceride’s carbon bonds change and the molecule’s overall structure is altered. Part of it becomes foreign to what the body is used to – potentially negatively impacting the bio-availability of fish oil. Why do some manufacturers still do it? They often do this because they can “market” the products as a triglyceride form and customers usually assume it is “natural” – when in fact, it is not.
The Beauty of Synergy…
We developed our fish oil products knowing the pros and cons of each option. Our formulations and the benefits they deliver are a result of extensive research – and the synergistic benefits of combining highly concentrated and purified tuna oil with natural Hoki fish oil (sourced from the pristine waters off the coast of New Zealand). This results in unique and exceptionally finished products.
The breakthrough: Our Omega 3/DHA Fish Oil is a blend of hoki oil in its natural triglyceride form and concentrated molecularly distilled tuna oil in an ethyl ester form. Both are exceptionally pure and easily absorbed by the body due to the omega-3's maintaining a natural molecular shape. We do not use any synthetic triglycerides in our oil as we believe that our products should be as natural as possible.
6.3 Purity and Source
Purity is measured by the amount of heavy metals, PCBs and dioxins present. One simply has to look at the locations where most fish oils come from to get a clear idea of why so many omega-3 fish oil products are tainted with toxins.
They are often in the middle of major shipping routes and surrounded by large, heavily populated land masses, where pollution and waste is the inevitable outcome.
The Southern Ocean on the other hand is known for its rugged beauty, geographic isolation and unspoiled waters.
Located in the ‘roaring 40s’ and ‘raging 50s’, this body of water off the coast of New Zealand is one of the most remote and purest oceans on earth with nothing but open water separating it from South America (over 9,000 kms to the east) and Africa (over 10,000 kms to the west) - ensuring that it experiences minimal shipping traffic and pollution.
The entire population of New Zealand is also only a fraction of a typical global city – have a look at the oceans around New Zealand to fully appreciate how remote it really is compared to the rest of the world.
When measuring the purity of fish oil products, several international standards are generally used. However, we at Xtend-Life have set our own standards because we don’t think the existing standards are up to the mark.
You can view the tough standards we’ve set by visiting our website at www.xtend-life.com.
Below is a table which sets out the various international standards for purity:
* N/A means 'Not Available'
* < means less than the indicated maximum
* ppb - parts per billion
* ppt - parts per trillion
* GOED is the leading international organization representing the industry and educating consumers on the value and importance of Omega 3. Xtend-Life is a proud member of GOED, however we have set our specifications even tighter than GOED.
Every batch of our fish oil products undergo testing by independent internationally accredited laboratories. We include Certificates of Analysis on our website, and these are always available to customers.
Being a brand owner and manufacturer, we have control over our entire production and distribution cycle - a claim very few supplement brands can make.
We control the purchasing, storage and testing of our raw ingredients, and we control the packing, storage and distribution of our finished products – ensuring that freshness and quality is maintained throughout all processes.
Unlike most fish which are caught by large factory ships and frozen at sea, our hoki fish are caught by smaller vessels fishing within the Hoki fishing grounds off the New Zealand coast.
The catch is able to be kept fresh in ice and processed immediately upon arrival back on shore.
At Xtend-Life, we endeavour to give you the freshest products possible. We are very proud of our ‘fresh, pure and natural’ policy and we strive to maintain our exceptionally high standards at all times.
The fish oil remains fresh in the capsule because of a natural antioxidant combined with a broad spectrum natural vitamin E oil.
6.4.1 The Smell Test
A simple test would be to cut open a soft gel and smell the oil. If you smell anything besides a faint oceanic aroma, it suggests unnecessary processing or addition of fragrances to mask a rancid product. We are so confident that our fish oil is among the freshest in the world, that we encourage you to cut open a soft gel of Omega 3/DHA Fish Oil and smell it. You will only smell a faint oceanic aroma. We don’t add masking flavors or fragrances unlike other fish oil companies.
6.4.2 No Rancidity
Our Omega 3/DHA Fish Oil is so fresh that you are unlikely to experience any repeating or ‘burping’. If you don’t have any ailments which could compromise your digestive system, we can assure you that ‘fishy’ repeats are very unlikely. If you have experienced an unpleasant case of ‘burping’ due to a rancid product, we would strongly recommend that you try our product once. We are confident enough to give you a refund on the return of a partially opened bottle should you not be entirely convinced.
6.4.3 Scientific Measurements
Freshness can be measured by oxidation. Always look out for the total oxidation (TOTOX) value on the supplier’s Certificate of Analysis. It is made up of two components:
- Anisidine value
- Peroxide value
Some manufacturers do not publish their anisidine values and although the peroxide values may be reasonable, the overall TOTOX value can be very high. Some manufacturers only test for peroxide value after encapsulation and after an elapsed period of time.
The peroxide values in a soft gel actually go down over time but the anisidine values go up, therefore pushing the TOTOX value up as well.
It could be called a “trick of the trade” that some manufacturers use; the ‘N/A’ indication on the Certificate of Analysis may mean ‘Not Available’, it should really mean ‘Not Acceptable’ in this case.
6.4.4 Other Freshness Facts
Our Omega 3 / DHA Fish Oil has oxidation limits that are significantly lower than international standards (the lower the better).
However, the actual results of the oxidization testing are even better than the specification.
Please refer to the CoA for the actual values.
Likewise, our peroxide and TOTOX limits are lower than any international regulators and even lower than the GOED limits.
As an extra measure to ensure that freshness is maintained across the spectrum, each and every batch of our Omega 3/DHA Fish Oil is tested by independent government certified labs (for transparency, we use Cawthron Institute and AsureQuality Laboratories in New Zealand).
The following is a table that shows comparative oxidation specifications between acceptable international standards and Xtend-Life standards. All of the indicated values are absolute maximum values allowed.
* N/A means 'Not Available'
* GOED is the leading international organization representing the industry and educating consumers on the value and importance of omega-3. Xtend-Life is a proud member of GOED. However, we have set out specifications even tighter than GOED.
To ensure that fish oil freshness is maintained across all our products at all times, each and every batch of our Omega 3/DHA Fish Oil products are tested by independent certified laboratories. The laboratory used depends on the test being carried out. We use two labs, namely: Cawthron Laboratories and AsureQuality.
Age, gender, general health and personal objectives can all impact your choice of dietary supplements. With this in mind, our researchers have formulated different versions of our our high grade fish oil products combining our unique blend of Tuna and Hoki oil with other valuable nutrients to offer products that are superior to other products on the market.
7.1 Omega 3 / DHA Premium
Combining the benefits of high grade fish oil with age defying skin support, our researchers have designed this supplement to support skin density and help skin to look firm and healthy. The end result is visibly younger looking skin that is more elastic, stays smooth and reduces the appearance of fine line and wrinkles. We achieved this by combining the goodness of lycopene with astaxanthin – and adding these scientifically proven antioxidants to every serving of Omega 3/DHA Fish Oil Premium to enhance skin appearance.
Lyc-O-Mato® - a complex lycopene extract shown to increase skin density and reduce scaling
AstaPure® - a potent antioxidant derived from natural algae.
The above data shows the Lyc-O-Mato in our exclusive Omega 3/DHA Fish Oil Premium vs. a placebo used in a trial conducted for LycoRed Corporation. You can read more about it here.
7.2 Omega 3 / QH Ultra
Specially designed for fish oil users who need the highest quality bio-available CoQ10 for optimum heart health support. In addition, users of cholesterol lowering drugs will also find CoQ10 supplementation of great value.
Omega 3/QH ULTRA, like our standard fish oil, contains an exceptionally pure and fresh blend of fish oil that helps support immunomodulation and has high levels of DHA (35%). Like the Premium version, it also contains two other natural ingredients, namely Lyc-O-Mato® (a complex form of lycopene) and Astaxanthin.
However, it is the Kaneka QH® Ubiquinol (reduced CoQ10) that differentiates this product from the other Xtend-Life Omega 3 products. This ingredient has extensive scientific evidence showing its effectiveness in replenishing natural energy levels within the body, as well as supporting overall cardiovascular health.
Daily supplementation with Omega 3/QH ULTRA will help you maintain optimum
levels of CoQ10 in your body, even if they have been depleted through age or statin use.
CoQ10 - is critical for good cardiovascular and cellular health. In essence, it helps cells generate energy, support healthy blood pressure levels while supporting brain health and function.
Furthermore, scientific studies from prominent universities show that cholesterol lowering drugs can significantly lower your CoQ10 levels, having unintended consequences for your overall health. Researchers discovered that statins used to block the manufacture of cholesterol by the liver also block the production of vital CoQ10.
You can read more about it here.
8. Fish Oil and the Environment
Our Hoki fishery in New Zealand is controlled by the New Zealand government and is considered to be one of the best managed and most sustainable fish resources in the world. The total allowable catch set for New Zealand is constantly reviewed by scientists for the various New Zealand fisheries every year. The Hoki fishery is in such good shape that the government considers raising the quota levels on many occasions.
The Tuna oil which we use in our Omega 3/DHA Fish Oil is sourced only from trusted suppliers. The tuna oil does not have any impact on tuna stocks as it is a by-product of the tuna caught for food.
The tuna is put it through a proprietary purification process in addition to the molecular distillation and concentration process.
This results in levels of purity not achieved by other ‘normal’ purification processes – removing impurities such as PCBs and dioxins to a level not possible with most other fish oils.
9. More about Fatty Acids
DHA (Docosapentaenoic acid) is without doubt among the most complex and beneficial essential fatty acids (that has been isolated and studied) as far as the human body is concerned (more so than EPA) as it is a 22 carbon bond chain with six double bonds.
9.1 DHA is essential for the growth and functional development of the brain in infants. It is also required for the maintenance of normal brain function in adults. The inclusion of plentiful DHA in the diet improves learning ability, whereas deficiencies of DHA are associated with learning difficulties. DHA is taken up by the brain more readily than any other fatty acid.
9.2 EPA (Eicosapentaenoic acid) has 20 carbon bonds. It is difficult for the body to convert EPA to DHA because it has to add two carbon bonds. On the other hand the body only has to ‘drop off’ two carbon bonds from DHA to create EPA.
9.3 DPA (Docosapentaenoic acid) – A special mention must be made with regards to another omega-3 fatty acid – DPA. Studies conducted at prestigious research institutions are revealing links between DPA consumption and lower total mortality, especially deaths related to cardiovascular diseases in the elderly.
We are following these developments and will be working towards including DPA in future variants of our products after its role is validated as a powerful nutritional and therapeutic supplement by the scientific community.
9.4 ALA (Alpha Linolenic Acid) - commonly found in flaxseed oil, this omega-3 fatty acid only has 18 carbon bonds, making it almost impossible for the body to manufacture DHA from.
10. Our Commitment
In the process of sharing what to look for in an omega-3 supplement, we have revealed several industry secrets and procedures that are not easily accessible to an average consumer. We have made a strong commitment towards absolute transparency and maintaining the highest standards.
A Message from Our Founder
“Operating in this industry for over 15 years, we’ve grown from being a small family business catering to a niche, into a company that has served well over 200,000 customers in 40 countries. Our company has grown substantially, but our commitment towards the absolute best continues to be as strong as it ever was. It is my personal commitment to each and every single customer of the Xtend-Life group that we will continue to be transparent and ensure that everything we produce is of the highest quality in the world.”
Warren J. Matthews
Founder and Chairman,
Xtend-Life Group of Companies