Xtend-Life Skin Care Philosophy
When we set out to develop the Xtend-Life range of skin care products, we had only one goal in mind. To create the best skin care products in the world for healthy, younger-looking skin, without any adverse side-effects.
We instructed our research and development team to find the most effective ingredients, whatever the cost.
Unlike most skin care companies, which give their R&D people an upper budget limit, we didn’t impose any upper limit at all. Our sole directive to our research chemists was, “find us the best ingredients that actually work”.
Before we started developing the Xtend-Life range, we searched out the best skin care products in the world. We looked at top brands such as Clarins, L’Oreal, Arden, Helena Rubenstein, The Body Shop, Christian Dior, Estee Lauder, Lancome, Clinique, Vichy, Shiseido … and many more. Our aim was to produce significantly superior products, offering better value for money, than anything else on the market.
Was that a bold ambition?
Maybe. But that’s what we aimed for and that’s what we believe we have achieved with the Xtend-Life range of skin care products.
You can prove it by trying any of our products, taking advantage of our risk-free money back guarantee.
The truth about most skin care products - even the top brands
Most claims made for skin care products are based on just a few active ingredients in the product. When you analyse these products, in most cases the vital active ingredients are in surprisingly low concentrations; in fact, so low that their effectiveness is limited. Most of the product is made up of synthetic waxes and similar fillers.
Our products contain more active ingredients (per volume of product) than most of the big-name skin care brands.
The Xtend-Life skin care range contains a large number of active ingredients, at much higher concentrations than in most rival products. In every one of our products, at least 50% comprises of active ingredients.
When you put any product onto your skin, you’re actually eating it
Every time you apply a product to your skin, some of the active ingredients ultimately make their way into your blood stream. So you are effectively eating them.
That’s why we insist every ingredient in our products is pure enough that you could safely eat it. (Unlike most of the big-name brands, which contain chemicals we don’t believe you should be putting on your skin and absorbing into your system.)
Our skin care products contain high-quality, 100% natural moisturizing oils, vegetable-based waxes, reparative proteins, antioxidants, vitamins, coenzyme CoQ10 and carefully selected plant extracts. All natural and carefully chosen for their effectiveness and safety.*
No parabens, no allergens or harmful chemicals of any kind
Parabens are a group of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. Virtually all the big-name (and expensive) skin care brands contain parabens because they are cheap and easily available. But parabens have a potential downside - with some studies suggesting they can cause breast cancer and affect estrogen levels. Yet many manufacturers of top-selling skincare products continue to use parabens … and worse.
Find out more about harmful ingredients contained in most skincare products.
At Xtend-Life we prefer to err on the side of caution and have thus decided to exclude parabens, and any other ingredient that has a question-mark over its safety.
We view every active ingredient with suspicion
Before we decide to use any ingredient in our products, they must undergo rigorous laboratory testing and research. We only use the best quality ingredients (regardless of the cost) and reject everything else. Our prime concern is the health of your skin.
For example, glycerine is used as a humectant in all skin care products. But unlike most companies, who use petroleum-based glycerine (because it’s cheaper) we use only plant-based glycerine. We’re not prepared to cut corners and compromise the health-benefits of our products on your skin, simply to save money.
Look at it this way. Would you eat petroleum-based glycerine? Of course you wouldn’t. But plant-based glycerine is perfectly safe to consume. That’s why we use it. End of story.
Another important ingredient in our products is coenzymeQ10. This is a potent anti-oxidant, which is very effective in improving the health of the skin. But not all sources of coenzymeQ10 are equally effective. There are big variations in quality, so we had to search hard to find the best source.
We eventually settled on a patented nano-lipid form of coenzymeQ10, which is superior to other forms which are normally used in other skin care products. Unlike most other forms of CoQ10, which only penetrate the surface layer of the skin, this unique nano-lipid form penetrates deeply and works its magic from the inside out.
All our ingredients come from the very best manufacturers around the world
We have chosen these suppliers (mainly from Europe) because they are the most advanced at creating effective, natural skin care products; so you can be sure when you use our products that you’re putting the very best ingredients into your skin.
Furthermore, our products are scientifically formulated, so each ingredient works in synergy with the others to enhance their effectiveness in improving the health of the skin.
*If you are a purist, it’s not possible for every ingredient in our skin care products to be totally ‘natural’ in the sense that they have not been processed in any way. Most of our ingredients are derived from plants. They are naturally processed to enhance their effectiveness. And every ingredient we use is safe enough to ingest without harmful effects.
If you have any reservations about any ingredient in any of our products, please ask us.
How do others price their skin care products?
Many people think, the more you pay for a product, the better it must be. Well, of course, there’s an element of truth in this. But when you look at the skincare market, there are some outrageous prices being charged for some very mediocre products. In fact, the main selling point of many of these big-name brands is that a celebrity has endorsed them.
Does the celebrity actually use the products? Who knows? But one thing we do know, the celebrity will have received a huge amount of money to endorse the product and the company will be paying an even larger amount to buy ongoing advertising. All this, of course, is added to the price of the product.
A large amount of the (hefty) price you pay ends up in the pockets of a celebrity, advertising agencies and the media. When you analyse what these big-name products actually contain, they are often very poor value and mediocre quality.
How do we price the Xtend-Life skin care products?
When setting our prices, we looked at what it actually costs us to manufacture our products. Then we add a fair profit margin. We did not simply look at the maximum possible price we thought the market could stand (which is what many skincare companies do).
So why did we take a different approach?
Well, there are two reasons. First, we are selling our products almost exclusively online. This means we don’t have the huge overheads, advertising costs for TV, magazines and other media (and celebrity endorsements) that many other companies have.
Second, and even more importantly, we decided we wanted to make our products available to as many people as possible. We are in for tougher economic times and we feel that it is only ethical to price products fairly so they can be as affordable as possible.
This is exactly the same philosophy we follow with our dietary supplements.
The result is, the Xtend Life products are not only the best in terms of efficacy for your skin, but we also firmly believe they offer the best value for money on the market and we believe that when you try our products, you’ll agree.