Because we are not only the manufacturer, but also the developer and formulator of all our products, and further because we supply you with products directly from our factory, without a cumbersome distributor network, we are quick and nimble at being able to adapt to change.
This means we can incorporate the latest proven developments in skincare technology into our products, two or three years before they reach the mainstream. We are continually researching new skincare active ingredients. Our aim is always to be at the cutting edge ... and bring you the benefits ahead of everyone else.
We use more than 40 active ingredients in our products. They are all safe enough to ingest, as natural as possible, and proven in clinical trials to be effective.
Unlike many skincare companies, who use only tiny amounts of certain active ingredients, just so they can add them to the label, we always use the optimum amount of every ingredient. In fact, we use the same amount of each ingredient as used in clinical trials to achieve measurable results.
This costs more. But it means you can have absolute confidence that the ingredients in our products will do what the clinical studies say they will.
To these 3 key foundation ingredients we have added other carefully-selected ingredients to achieve specific results in each of our products. You can find out details about each of these ingredients on the individual product pages.
Our products contain more active ingredients than most other brands. Furthermore, every ingredient is carefully chosen, so it works in synergy with the others, to improve the health and appearance of your skin. And every ingredient is so pure ... it’s safe enough to eat!
And best of all, as a new customer, you can try our products at no risk, through our special no-risk guarantee.
To fine out more on Our Skincare Philosophy click the main link at the top of this page.