OUR OBJECTIVES AND PHILOSOPHY
To create the best skincare products in the world … without any harmful side effects
When we set out to develop the Xtend-Life range of skincare products, we had only one goal in mind … to create the best skin care products in the world. That means the best in terms of their effectiveness in creating beautiful, healthy and younger-looking skin, without any adverse side effects.
We instructed our research and development team to find the most effective ingredients, whatever the cost.
Unlike most skincare companies, which give their R&D people an upper budget limit, we didn’t impose any upper limit at all. Our sole directive to our research chemists was, “find us the best products that actually work”.
Before we started developing the Xtend-Life range, we searched out the best skin care products in the world. We looked at top brands such as Clarins, L’Oreal, Arden, Helena Rubenstein, The Body Shop, Christian Dior, Estee Lauder, Lancome, Clinique, Vichy, Shiseido … and many more. Our aim was to produce significantly superior products, offering better value for money, than anything else on the market.
Was that a bold ambition?
Maybe. But that’s what we aimed for and that’s what we believe we have achieved with the Xtend-Life range of skincare products.
You can prove it by trying any of our products, taking advantage of our risk-free six month money back guarantee.
The truth about most skincare products … even the top brands
Most claims made for skin care products are based on just a few active ingredients in the product. When you analyse these products, in most cases the vital active ingredients are in surprisingly low concentrations, in fact, so low that their effectiveness is limited. Most of the product is made up of synthetic waxes and similar fillers.
Our products contain more active ingredients (per volume of product) than most of the big-name skincare brands
The Xtend-Life range of personal care products contains a large number of active ingredients, at much higher concentrations than in most rival products. In every one of our products, at least 50% comprises active ingredients.
When you put any product onto your skin, you’re actually eating it
Every time you apply a product to your skin, some of the active ingredients ultimately make their way into your blood stream. So you are effectively eating them.
That’s why we insist every ingredient in our products is pure enough that you could safely eat it! (Unlike most of the big-name brands, which contain chemicals we don’t believe you should be putting on your skin and absorbing into your system.)
Our skincare products contain high-quality, 100% natural moisturizing oils, vegetable-based waxes and silicones, reparative proteins, antioxidants, vitamins, coenzyme CoQ10 and carefully selected plant extracts. All natural … and carefully chosen for their effectiveness and safety.*
No parabens, no fragrances, no allergens or harmful chemicals of any kind
Parabens are a group of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. Virtually all the big-name (and expensive) skincare brands contain parabens because they are cheap and easily available. But parabens have a potential downside. Some studies suggest they cause cancer, particularly breast cancer, and they can also affect estrogen levels.
And yet the manufacturers of most top-selling skincare products apparently care more about their bottom line than about your health. They continue to use parabens … and worse. For example, one leading brand of face cream (Clarins) contains triclosan, an anti-bacterial chemical that not only kills harmful organisms on the skin but also destroys beneficial bacteria. Triclosan is technically classified as a pesticide. Why would you put that on your skin?
Find out more about harmful ingredients contained in most skincare products
At Xtend-Life we prefer to err on the side of caution and have thus decided to exclude parabens, and any other ingredient that has a question-mark over its safety.
Furthermore, all our products are fragrance-free. This is because most fragrances are chemicals, which can be potential allergens for people with sensitive skin. Many skincare manufacturers add fragrances to make an inferior product smell better. We prefer to concentrate instead on making the underlying product as effective as possible, so we don’t need to disguise its poor quality with fragrances. When you smell our products, you will just detect a faint, natural vegetable oil and nothing else.
We view every active ingredient with suspicion
Before we decide to use any ingredient in our products, they must undergo rigorous laboratory testing and research. We only use the best quality ingredients (regardless of the cost) and reject everything else. Our prime concern is the health of your skin.
For example, glycerine is used as a humectant in all skincare products. But unlike most companies, who use petroleum-based glycerine (because it’s cheaper) we use only plant-based glycerine. We’re not prepared to cut corners and compromise the health-benefits of our products on your skin, simply to save money.
Look at it this way. Would you eat petroleum-based glycerine? Of course you wouldn’t. But plant-based glycerine is perfectly safe to consume. That’s why we use it. End of story.
Another important ingredient in our products is coenzymeQ10. This is a potent anti-oxidant, which is very effective in improving the health of the skin. But not all sources of coenzymeQ10 are equally effective. There are big variations in quality, so we had to search hard to find the best source.
We eventually settled on a patented nano-lipid form of coenzymeQ10, which is superior to other forms which are normally used in other skincare products. Unlike most other forms of CoQ10, which only penetrate the surface layer of the skin, this unique nano-lipid form penetrates deeply and works its magic from the inside out.
All our ingredients come from the very best manufacturers around the world
We have chosen these suppliers (mainly from Europe) because they are the most advanced at creating effective, natural skincare products. So you can be sure when you use our products that you’re putting the very best ingredients into your skin.
Furthermore, our products are scientifically formulated, so each ingredient works in synergy with the others to enhance their effectiveness in improving the health of the skin.
*If you are a purist, it’s not possible for every ingredient in our skincare products to be totally ‘natural’ in the sense that they have not been processed in any way. Most of our ingredients are derived from plants. They are naturally processed to enhance their effectiveness. And every ingredient we use is safe enough to ingest without harmful effects. If you have any reservations about any ingredient in any of our products, please ask us.