Warren Matthews has always been a highly driven, imaginative entrepreneur with a passion for technological innovation and the natural environment. Over the past 40 years, he has established a number of successful businesses in New Zealand and the USA – from an automotive glass-tinting franchiser and manufacturer of high performance fishing boats to one of the country's largest investment advisories. However, a decade ago, an abiding personal interest in health and well-being inspired him to focus his considerable energy and resources on the field. Along with his son, Lance Matthews, he founded Xtend-Life Natural Products. 

Xtend-Life has since become one of New Zealand's business success stories, renowned for the purity of its ingredients,  its innovative formulations and its competitive pricing. The company now sells its expanding range of natural supplements, Omega-3 and skin care products online to thousands of customers in over 40 countries. 

Warren Matthews himself has emerged as one of the industry's high-profile evangelists. Travelling over 250,000 miles a year, worldwide, he lectures to nutritional science, health and beauty professionals, hosts consumer seminars and meets with Xtend-Life's customers and suppliers. His agenda is simple: to encourage continued scientific research into – and broader, better-informed public acceptance of – the very real benefits of pure, natural ingredients.