Well, it sure seems like it! Last week, a large fast food franchise declared that their next ‘target’ (market) was New Zealand. Having already launched their secret weapon in the US a year ago, the company decided to unleash it on the New Zealand population.
The weapon in question is a bunless burger with two slices of bacon and cheese sandwiched between two slabs of fried chicken.
The ‘nutritional’ composition of this burger illustrates that sadly much of the population does not care what they put in their bodies so long as it tastes good. Take a look at the burger’s nutritional facts straight from the company’s website:
If you’ve been following this blog, you’ll know that I’m against pretty much everything that comes out of the fast food industry. When I first heard about the launch of this fat-laden burger, I felt that the players pulling the purse-strings of the fast food industry crossed the line – a sentiment that I’m sure is shared by many others out there.
Instead of taking a responsible course of action against the obesity epidemic facing the Western World, these companies are rubbing salt into the wound.
This article on the CNN website highlights the problem and makes mention of the fact that even ice-cream and dessert companies are joining in on the act…it’s summed up perfectly by what the Lincoln Journal Star calls “fast-food-related crimes against humanity”.
Now there are some people who argue that surely it’s a matter of choice whether a person would want to eat such junk food. I couldn’t agree more! However, you have to look at the source of the problem.
It’s a given that society is demanding more convenient ways of getting their daily nutrition from meals…and if the only options come from deep fat fryers and are drenched in oil and cheese, then one cannot blame the person. A long slow death from junk food seems a better choice than starvation due to a lack of time for seeking out healthy meals.
Fast food can definitely be fast and convenient…it can also be fast, convenient and healthy, although fast food companies choose to make the majority of their menus unhealthy. It seems as if they’re hell-bent on killing their customers faster than ever before…limiting their menus of any healthy options and opting for the artery-clogging, type-2 diabetes inducing meals.
In the rare case of a fast food menu actually containing a healthy meal, the price tends to either put off the customer or is out of the person’s budget range. Talk about funneling your customers into an early grave!
It’s a difficult problem to deal with. Imagine trying to make this stuff illegal? As I said earlier so many people do not care about what something they eat is doing to their bodies so long as the feel good whilst they are eating it. Until they wake up to this we are all paying the price with the costs of caring for these people when they get ill as a result of their self-indulgence.