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"Case closed" against Vitamin Pills

These are the headlines being regurgitated at the moment in the media around the world as part of the latest campaign to attempt to discredit 'vitamins'.

I have lost count of how many times I have read these types of news releases over the last 14 years. releases is what they are! Many of these are carefully orchestrated behind the scenes by vested interests...yes, I am referring to Big Pharma. It is not widely known but there are many millions of dollars spent each year by pharma consortiums with public relations companies to actively try and find negative studies about vitamins and supplements.

A few years ago I was privy to some information in the UK which revealed 15 million UK pounds were being spent each year in a campaign to discredit supplements. Not only that, but in some cases if you dig deep enough you may find that the funders of some of the negative studies are the same organizations that oppose supplements.

Change in Public Attitude

Why? Well over the last 15 years there has been a change in the public's attitude towards their personal health. Most people are now aware that the conventional medical methods of intervention at the time a health problem manifests itself is often an ineffective solution. Agreed it can certainly help delay the symptoms of some conditions and ease pain but rarely does the intervention bring about a full cure of the condition.

Not only is the outcome often less than satisfactory but the costs are now getting to a stage, particularly in the US that medical costs may ultimately be a major contributing factor for a major economic crisis.

At the end of the day it is your own body that does the healing...we just need to support it!

As a result of this increasing awareness there has been a trend for people to be more responsible for their own health by taking preventative measures. This includes awareness of lifestyle, diet and exercise...PLUS, sensible supplementation. No matter what you may read from some 'experts' in the media, much of the food eaten today are little more than empty calories (with some nasty additives thrown in) and this is the underlying reason why the overall health of the population has deteriorated.

Not Enough Body Fuel for good Health...

When I refer to empty calories I am referring to the general depletion of the nutrients in food even from what are considered to be 'quality' foods such as fresh fruit and vegetables. This is even ignoring the processed foods that form a large part of many peoples diets...and those foods are even worse when it comes to limited nutritional content.

The stark reality is that your body is an intricate finely tuned machine. If it does not have the nutrients that your organs need to carry out all the myriad of complex chemical reactions which go on in your body every second whilst you are will simply start to malfunction. The deficiency of these nutrients is what triggers off sickness.

If you give your body the nutrients that it needs you will simply NOT get many of the common malfunctions in your body unless you have some genetic disease which is relatively rare. I am living proof of that. I am 66 years old and have no health issues. I can do everything that I could do when I was 40 years some activities.

Negative Studies based on flawed Protocols... may be thinking...what about those studies that show negative results such as the widely published one over recent years that Beta Carotene and Vitamin E can shorten your life and which is being cited in the current round of media publicity?

Well...if it wasn't so serious and misleading that particular study would have been funny!

I'll explain:

There is a world of difference between the synthetic versions of Beta Carotene and Vitamin E and the natural forms of these two nutrients. Additionally the Vitamin E used in the studies were in the form of Tocopherols which should never be used unless they are in partnership with the other component of Vitamin E...Tocotrienols! Unfortunately Tocotrienols are not often used as they are very expensive. (We always use them with Vitamin E Tocopherols and have done so for over a decade.)

Additionally,individual vitamins should never be taken in isolation or with just one or two others. They should always be just a component part of a broad spectrum of vitamins and other nutrients. This study was doomed to failure before it even started...and one could wonder if that was the intention...depending upon who was funding it.

More is not always better...

In the current series of regurgitated articles giving a negative spin on vitamins there are instances where references are made to high doses of vitamins not being effective! Of course they are not! With vitamins 'more is not better'. Vitamins are basically co-factors to help the overall function of the body in conjunction with other nutrients.

High doses are not beneficial unless you have been diagnosed with a specific deficiency. In fact, high doses can be detrimental, particularly if in the synthetic form and taken in isolation.

I found it amusing to read in the media reports today that a study with vitamin users did not show any improvement in cognitive function! Of course get improvements in this area, the health of your neuro-transmitters need to be improved and for this they need more assistance than they can get with straight vitamins.

I could go on and on about this subject but I think that you get the gist of what I am getting at.

Finally, don't confuse a multi-vitamin supplement with a complex nutrition supplement such as our Total Balance. That is like comparing Chalk to Cheese. It is also why Total Balance is so much more valuable than a multi because it does contain a broad range of additional nutrients needed by the body but rarely available in supplements.

In summary, please don't be phased by this latest round of negative 'press'. Things are not as they are being portrayed. If you would like to refresh yourself on what you should do for your overall health please have a look at the new copy we have just uploaded on our website and refer to the Core Wellness Activators which you will find a link to on the home page.

Hope this helps put the media reports into a better perspective...

Comments  (10)

  • Dave
    December 19, 2013

    I think part of the problem is there are a lot of junk vitamins out there,

    and are of no use in doing these studies.

    Over the last 9 months I did some pretty extensive research and came to

    the conclusion that the off the shelf vitamins I was taking weren’t that good.

    All this led me to xtendlife, where I can read what goes into them,

    how they are made, quality, etc etc. The information is very helpful, blogs, newsletter.

    Nobody else does it like xtendlife. thank you and everyone for their the hard work.


    Warren, I read you were coming out with a book, any news?

    And any chance of having a video tour of your new manufacturing site posted,

    The 3D mixer one was cool.

  • Image for Warren Matthews
    Warren Matthews - Chairman
    December 19, 2013

    Hi Dave,

    Have to confess that I haven't done much work on the book over the last couple of months.  Been pretty immersed in a number of business issues...but, I will get back on to it again in the New Year.

    Yes, we are indeed planning a video tour of the new manufacturing facility.  I would hope that we would have that together early in the New Year.

  • Andrew Lee
    December 27, 2013

    Thks Warren, for this timely post as we consumers are continuously bombarded with news about supplements ranging from it being ineffective (e.g., does not work) to being a lie (e.g., ingredients not as marketed) and to being dangerous (e.g., use of fillers). The latest I've come across is that doctors are seeing a surge of patients with liver problems after ingesting supplements for a long time. What are your views towards this liver damage claim?

  • Warren Matthews
    December 30, 2013

    Hi Andrew.  Liver damage is generally identified by rising enzyme levels.  I would seriously doubt that there is any substantive truth to the suggestion that supplements have caused liver damage.  The last time I heard that claim was relating to Black Cohosh which is an ingredient that may help hormonal production in women.  There were two cases some years ago in Europe in which it was suggested that this ingredient caused some liver damage.

    As a result Black Cohosh was banned in some countries and only allowed in others if the product had a warning on the label.  Sometime after that it was determined that this ingredient was NOT to blame and there were other causes...pharmaceutical drugs.  However, that bit of news did not get much publicity.

    Many people take pharmaceutical drugs, many of which will damage your liver hence the regular check ups that Doctors do on the patients liver enzymes.  I would seriously doubt that supplements are the cause of the liver issues but rather would suggest it is due to the increased intake of pharmaceutical drugs which are known to cause problems.

    However, I would make the comment that I am sure that there are supplement ingredients that if taken in excess that liver damage could result.  Some people think that more is better and take mega doses of some supplements, and that could indeed be harmful.

    I have been taking virtually all our supplements in the full doses for about 14 years and my liver enzymes are perfect.

    Honestly, I would take the assertion that you referred to with a grain of salt! 

  • Lycan
    December 31, 2013

    My parents are living proof that quality nutrition can work as fast as traditional medicine(when it comes to joint relief, hypertension etc), but better in every aspect(leaving no side effect). I have even witnessed the tumor shrinking from a mother of my colleague after taking Total Balance Premium. For me this case has long closed...that being said, i would like to also add that , if there is anything that can beat superior nutrition, it would be a good life style(quality sleep, and moderate exercise etc)

  • Gayral valentin
    January 03, 2014

    I have tried mega doses supplement called LEF during 2 weeks and after the wellness and performance feel during the firt days I was forced to stop because my body say stop that was just too much for me and this appear as a perineal region trouble which is for me the sign of too much. I stop and the trouble also. So I decided to try total balance mens for the less dosage which seems more compliant with what mother nature can brought to us. I think that mega doses therapy is not linked to quality nutrition and I wait to see the benefits of your product cause I like performances and efficiency. So could you please give more details about the way dosage of various ingredients in total balance mens have been made.

  • Image for Customer Relations
    Customer Relations - Xtend-Life
    January 17, 2014

    Dear Valentin,

    Thank you for your question.

    Here at Xtend-Life, we believe in the synergistic approach of many ingredients working together to achieve overall health and wellness; as opposed to large amounts of singular or lesser ingredients. We have specifically formulated our products with ingredient levels that are safe and without risk of toxicity, while still remaining potent and effective. We do this by ensuring that the ingredients we use are in their most natural form for maximum bio-availability and absorption into the body. This means the body can get maximum benefit without the need of high quantities to be ingested. On top of this, we ensure that the ingredients all work well together, with some even enhancing the absorption of others.

    I am glad to hear that you have purchased our Total Balance Men's supplement and I hope it arrives to you in good time. Do let us know how you are finding it after the first few weeks - we would love to hear your feedback!

    Please do not hesitate to contact us should you have any further questions. I would also be happy to discuss any health concerns you may have, offer product recommendations and provide nutritional advice.  

    Our hours of operation are New Zealand time, Monday to Friday 8.30am to 5.00pm and our contact phone number is 0064 3 384 5574. You are also welcome to email us at

    We look forward to hearing from you soon.

    Kind regards,

     Madelynn Loo
    Online Nutritionist / Customer Service Representative
    B.Sc. Human Nutrition; Food Science

  • joe jacobs
    January 20, 2014

    hi, i m joe jacobs and i have been researching natural beauty poroducts for a few months now and i feel you guys have sparked my attention  to try out your products for i feel they are of very high quality. your passion is their for everyone to see and feel, you took your time to explain your products, i stayed focused on your content because their was not alot of pop ups, thank you for that.

  • Image for Tracey Thomson
    Tracey Thomson - International Customer Relations Manager
    January 20, 2014

    Hi Joe

    Thanks for contacting us.

    We would love to know your thoughts after you have tried our products!

    Kind regards

  • Murigi
    January 22, 2014

    It is unfortunate that when a perceived drawback is noted about supplements, the news are broadcast out of proportion. Unfortunately the mortality and morbidity related to prescription drugs is not given the same news coverage if any. Fortunately more and more people are realizing that they have the power to promote their own health through wholesome diet, change of certain aspects of their lifestyle and use of reliable nutritional supplements from reputable companies. Although falling sick is expensive to the individual and the economies they reside in, it means high profits to certain players in the health sector whose main aim may not be necessarily a healthy people. With this in mind, the battle against supplements is not about to end any time soon.

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